Jakarta – On 12 September 2025, a night of recognition and celebration unfolded at Hilton Garden Inn Taman Palem in Jakarta. The event was The Great Champions of Asia 2025, organized by Asia Award Media. Under the auspices of GP Rajasa Pranadewa, Fitriana—owner of Dapoer Sehatku—was honored as the Excellence Women Entrepreneur Winner 2025. The award acknowledged her outstanding leadership, business vision, and dedication in elevating the healthy food business segment in Indonesia.
From the opening remarks to the final presentation, the ceremony shone a spotlight on achievements across Asia in business, social impact, and innovation. Asia Award Media has built a strong reputation for spotlighting leaders and brands that deliver meaningful influence across the region. Amid applause, GP Rajasa Pranadewa presented the trophy, highlighting Fitriana’s journey as exemplary and inspirational for emerging entrepreneurs, especially women.
Fitriana is known through her work with Dapoer Sehatku (sometimes styled “Dapoer Sehatku”), a healthy food brand committed to delivering meals free from artificial preservatives, additives, and coloring. On LinkedIn, she is cited as business owner at Dapoer Sehatku, with more than 500 connections, reflecting her network influence and credibility in Indonesia’s SME and health-food communities. That corporate structure has enabled the brand to scale services and professionalize operations, bridging the gap between nutrition advocacy and commercial viability.
Fitriana has a clear vision for Dapur Sehatku. “Our vision is to become one of the leading healthy food businesses in Indonesia, providing healthy and delicious food to our customers,” she explained. The mission is equally admirable. “We want to help people understand the importance of healthy food and how it can impact their health and well-being,” she added. Additionally, Dapur Sehatku is committed to supporting health and education initiatives in Indonesia. “We believe that healthy food is one of the crucial factors in maintaining public health and well-being. Therefore, we will strive to provide healthy food that is affordable and easily accessible to the community,” she further elaborated. To achieve its goals, Fitriana outlined that she will continue to develop effective business strategies, expand networks, and increase brand awareness. “We will also continue to innovate and be creative,” she added.
During her acceptance speech, Fitriana shared how many women entrepreneurs struggle with visibility and recognition in industries often dominated by male counterparts. She expressed gratitude to Asia Award Media and emphasized that this accolade is not just hers—but for the entire team at Dapoer Sehatku, and for women across Indonesia striving to build purposeful ventures. The award is expected to amplify the brand’s presence and open doors for partnerships, investors, and expanded market access.
In the wake of this recognition, Dapoer Sehatku is well poised to accelerate growth, especially within Jakarta’s health-conscious consumer base. The prestige conferred by Asia Award Media can become a trust signal for customers seeking healthier meal alternatives. As Asia Award Media continues to curate platforms of recognition and networking, recipients like Fitriana gain not only a trophy but a stage to amplify their mission across the region.
In summary, Fitriana’s award at The Great Champions of Asia 2025 is a milestone—one that celebrates not just her entrepreneurial spirit but also the broader movement toward healthy living, innovation, and the empowerment of women in business. If you like, I can prepare a follow-up piece profiling her background, challenges she faced, or future plans for Dapoer Sehatku. Would you like me to do that?
